
Why everyone in the business has a role to play in your marketing

Marketing really is a participation sport - everyone from the CEO to the receptionist has a role to play.
In this video, 9Boxes certified Marketing Strategist, Brooke Chapman explains why you need to develop a company wide marketing culture that positions the customer front and centre.
CLIENT SERVICE: it's about keeping your customers happy and engaged long after the first sale has been reached. Why is it important? Every client needs attention, and servicing an existing client is far easier than selling to a new one. Client Service means remembering to nurture ongoing relationships with customers after the sales process has been completed. What’s best practice
Someone in your business is responsible for prospects when they become clients.
You understand why you’re over- or under-servicing clients.
You regularly review your client engagement strategies.
You always ask: ‘What else can clients buy from us?’
You regularly gather client insights, outside of the sales process.
Find out how your rate - complete our Marketing Benchmark, its free!