We help CEOs make smarter marketing decisions.  

At Marketing for CEOs, we deploy  a unique framework called the 9Boxes. It’s a structured framework that helps SMBs build their strategic marketing capability.

We believe that for too long, SMBs have been let down by a tactical approach to marketing. Most SMBs operate without a market strategy and are continually wasting money on ad hoc tactics.



We educate

We use our skills and our framework to educate business leaders.

We help them to make better decisions and have control of their business growth.

We give confidence

We are confident in our strategic marketing expertise and what we offer our stakeholders. We share our ideas and knowledge to help ourselves and our stakeholders to grow. We work with our stakeholders to give them confidence in their decision-making process.

We are provocative

We create conversations that lead to change with respect and thoughtfulness.

We challenge our stakeholders to think beyond the normal to the development and transformation of their marketing capability, exceeding their expectations.


Redefining the way Marketing functions

in the SMB business planning process.

Our vision is for the 9Boxes to become the global language of marketing, using a data-driven tool that drives performance, creating transparency and accountability to make marketing investment work harder.



Gerard Fitzgibbon

Director and Managing Partner

Heading up marketingforCEOs in New Zealand, Gerard brings his valuable insights to helping business leaders utilise the 9 Boxes™ management framework to clearly identify where they need help and support and to implement change that impacts positively on revenue growth. 

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Lena Chapman

Marketing Strategist New Zealand

Lena has held senior roles covering marketing management, operations and logistics across diverse industries including FMCG, manufacturing and consumer durables in New Zealand, Australia, Italy and the US. She has operated across businesses from logistics through to board level to achieve desired outcomes.

Debbie Richardson

Debbie Richardson

Managing Director Threeby3, Author 9Boxes

​ˇShe developed the mfCEOs structured methodology in response to the challenges faced by her clients who were struggling to maximise the effectiveness of their marketing resources and who needed a better understanding of how marketing can help achieve business goals. 

Ashley Smith Director Insights

Ashley Smith

Director of Customer Insights

Ashley’s core competencies are grounded in market research, customer insight development and innovation support. He is a researcher with business and strategic marketing acumen, having worked within and for marketing departments for some of the world’s biggest brands, including Philips, Heineken, Ferrero, Danone and L’Oreal. 

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Brooke Chapman

Executive Director Revenue  & Growth  atThreeby3 

Brooke’s expertise lies in working with boards and business owners, transforming underperforming marketing functions by transitioning organisations out of tactical lead generation and into a strategic marketing methodology aligned with broader business goals. 

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Nichola Pickup

Practice Lead  Australia and Marketing Strategist

Although a specialist in retail, her client list also includes companies in sectors ranging from engineering to leisure. Having experience in both B2B and B2C markets, Nicola now concentrates on advising SMB companies on how to create value-driven marketing strategies that help to deliver sustainable growth.