INSIGHTS

Customer Insights & Market Data are increasingly linked to business growth

According to Kantar* 78% of over-performing companies (on revenue growth) claim customer centricity is fully embraced by all functions. Only 12% of under-performing companies could claim the same. 70% of B2B marketers say they are finding it harder to differentiate**

*Research conducted by Kantar Vermeer

**Report: Creating Epic Customer Experiences (Marketo, 2019)

And data from our own 9 Boxes™ management framework benchmark (over 5,000 businesses) reveals that 71% of SMB’s have not asked how or why their clients buy from them.

Understanding customer needs and your operating market are no longer ‘nice to haves’.

They are foundational inputs to business planning and marketing strategy.
They are our ‘outside-in’ voice.
They can lead to product/service differentiation – vital in increasingly competitive categories and against a backdrop of rising customer expectations.
Customer and Market knowledge leads to more confident decision making, likely to also reduce business risk.

As part of our 9 Boxes™ methodology and Strategic Market Assessment process, we are able to identify which customer insight and market data tools are recommended for your business and when.

How we have used customer insight to help SMB’s

Construction

Defined their point of difference
Created an advantage in the buyer’s journey
Understanding of their customers pain points

Medical services

Clarified referral relationships
Developed stakeholder segmentation
Understanding key messages

Food services

Clearly defined target customers
Defined key channel influencers
Sharpened value proposition