#marketingstrategy

Getting more from your marketing spend

Sometimes I ask Google a series of questions to gather intel on a topic I plan to write about, today’s questions were: 1. “How...

9 Tips on Marketing Strategy for SMEs

Ah, marketing….never has a discipline been more misunderstood. Depending on who you talk to, marketers are the ‘colouring-in department’;...

Getting ready for export growth – Part 1

This series of blogs focuses on one of our clients who is prepping for significant growth when they launch internationally. By way of...

"We Don't Need Marketing" - yeah right!

If your business is on a run why should you continue to invest in your marketing? Debbie Richardson, the author of our 9Boxes™ Strategic...

5 ways marketing strategy helps your business to grow

How secure is your future (STRATEGIC) revenue stream? In many businesses, marketing is confined to bursts of activity in support of...

What is your role in marketing?

If you listed out all the areas of your responsibility, would marketing be on your priority list? As a business leader you take...

All your employees should be part of your marketing team

Every staff member has the ability to impact a customer It’s really crucial that you consider them a wider part of your marketing team....

POSITION – It's what makes you different to your competitors

Position – It's what makes you different to your competitors.