WHAT IS STRATEGIC MARKETING?
Strategic Marketing is about the 9 levers you can activate that will give your business a competitive advantage
Regardless of whether you are a start-up business, looking to expand, or planning your exit, if you are seeking growth and to add value to your business you need strategic marketing
When does a business need strategic marketing?
PROBLEMS WE SOLVE
We identify where businesses fail with their marketing
STRATEGY VERSUS TACTICS
Easily the most important conversation any business should be having about marketing is understanding the difference between strategy and tactics.
THE IMPOSSIBLE CYCLE OF BUSINESS
Breaking this cycle is a key to unlocking the business's growth potential
We believe a business’s marketing efforts should:
deliver sustainable revenue growth
attract investment and funding
enable/prepare the business for sale
Strategic marketing, when done correctly, will:
Strengthening your market position
Capture market share
Build strategic revenue (the revenue of 1-2 years in the future)
Deliver tactical revenue (i.e. the immediate period’s revenue)
Increase the business’s valuation