WHAT IS STRATEGIC MARKETING?

Strategic Marketing is about the 9 levers you can activate that will give your business a competitive advantage

Regardless of whether you are a start-up business, looking to expand, or planning your exit, if you are seeking growth and to add value to your business you need strategic marketing

When does a business need strategic marketing?

PROBLEMS WE SOLVE

We identify where businesses fail with their marketing

STRATEGY VERSUS TACTICS

Easily the most important conversation any business should be having about marketing is understanding the difference between strategy and tactics.

THE IMPOSSIBLE CYCLE OF BUSINESS

Breaking this cycle is a key to unlocking the business's growth potential

Screen Shot 2021-09-06 at 11.51_edited.jpg

We believe a business’s marketing efforts should:

deliver sustainable revenue growth
attract investment and funding
enable/prepare the business for sale

Strategic marketing, when done correctly, will:

Strengthening your market position
Capture market share
Build strategic revenue (the revenue of 1-2 years in the future)
Deliver tactical revenue (i.e. the immediate period’s revenue)
Increase the business’s valuation

Tel: +64 21 671 311

Email: gfitzgibbon@mfceos.com

What's new

Blog

Address:

37 Millais Street, Grey Lynn,

Auckland 1021, New Zealand

marketing
forCEOs